This brief is based around charitable giving, focusing mainly on the way charities are viewed by the public and how people feel towards giving to them. I feel like there are multiple things that are problematic with the way most current charities operate and I think that this brief could be an opportunity to bring light to/ a solution to these issues, to ultimately benefit the charities in multiple ways.
All charities operate in different ways but I feel that there are a lot of things that some charities would benefit from having access to that they may not already maybe due to their size/ funding etc.
Ultimately charities are there to help out those in need, whatever that need might be and to hopefully better people's lives in one way or another. Charities can and usually do cover a wide span of areas such as poverty, education, health/ saving lives, animal welfare etc. Most of these non-profit organisations operate in a few different ways most commonly with workers distributed out on city streets to communicate the charity's message in the hope to attract people to give/ help out in some way but also through other means such as adverts on the TV, through their website or through word of mouth of others. Some of these ways are more effective than others but sometimes these methods of communication can fall short of being effective enough to be worth their while.
"In a world so saturated with adverts, we often switch off at the best of times, never mind when we are being asked to eradicate poverty in the whole of the Southern Hemisphere for just £3 a month."
“The third sector needs to modernise and mature a little in terms of how it represents the people is supporting and supposedly helping.”
The explanations for charitable giving fall into three broad categories, from the purely altruistic – I donate because I value the social good done by the charity. The “impurely” altruistic – I donate because I extract value from knowing I contribute to the social good for the charity. And the the not-at-all altruistic – I donate because I want to show off to potential mates how rich I am. Regardless of why or how people donate, I feel that charitable giving, on the whole, falls short of how effective it could potentially be.
'The report has sparked fresh concern that charity leaders are failing to prove the effectiveness of their work; the British public, it appears, would give an estimated £700m extra a year in income if they were more convinced their donations were doing good.'
All charities operate in different ways but I feel that there are a lot of things that some charities would benefit from having access to that they may not already maybe due to their size/ funding etc.
Ultimately charities are there to help out those in need, whatever that need might be and to hopefully better people's lives in one way or another. Charities can and usually do cover a wide span of areas such as poverty, education, health/ saving lives, animal welfare etc. Most of these non-profit organisations operate in a few different ways most commonly with workers distributed out on city streets to communicate the charity's message in the hope to attract people to give/ help out in some way but also through other means such as adverts on the TV, through their website or through word of mouth of others. Some of these ways are more effective than others but sometimes these methods of communication can fall short of being effective enough to be worth their while.
"In a world so saturated with adverts, we often switch off at the best of times, never mind when we are being asked to eradicate poverty in the whole of the Southern Hemisphere for just £3 a month."
“The third sector needs to modernise and mature a little in terms of how it represents the people is supporting and supposedly helping.”
The explanations for charitable giving fall into three broad categories, from the purely altruistic – I donate because I value the social good done by the charity. The “impurely” altruistic – I donate because I extract value from knowing I contribute to the social good for the charity. And the the not-at-all altruistic – I donate because I want to show off to potential mates how rich I am. Regardless of why or how people donate, I feel that charitable giving, on the whole, falls short of how effective it could potentially be.
'The report has sparked fresh concern that charity leaders are failing to prove the effectiveness of their work; the British public, it appears, would give an estimated £700m extra a year in income if they were more convinced their donations were doing good.'
No comments:
Post a Comment