Monday 14 December 2015

OUGD404: Study Task 8 - Typesetting


Task:

Re-typeset Lewis Carroll's - A Mouses Tale using a postmodern approach and a modernist approach.

Modernism and postmodernism pieces of work differ from each other massively, in a sense they are they almost opposites when it comes to style of work and the techniques used. A modernists work would have depth to it and also some form of meaning to the design with informed design decisions throughout every step of the design process. Whereas postmodernist designers are more about antiform, taking chances with their work and creating more of an anarchist feel, with no real meaning to what they've designed.

An example of a modernist designer would be Massimo Vignelli, who are obsessed with ensuring their work effectively portrays what they're trying to say, he works with things such as grids to make sure his work is as legible and readable as possible.

The quote below essentially sums up modernism within a few sentences:

“I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.” - Massimo Vignelli



An example of a well known postmodernist designer would be David Carson, someone who's work appears to be much more chaotic, almost as if the end product is showing the process he went through as opposed to what would be normally considered a final piece. As you can see from his work, he is someone who disagrees with Vignelli and instead believes that if a word such as 'Dog' was typed out, it should appear as if it's barking at you.


Below is an example of the poem 'A Mouses Tale' typeset in a way that a modernist would potentially set, ensuring full legibility and readability whilst being contained within a grid.


Whereas below is my take on the poem, but with a postmodernist approach, scrapping the idea of sticking to a grid and instead making particular words and sentences portray the meaning of those words.


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