Watch one of the listed public information films listed and identify and analyse the following aspects:
- Message
- Key facts
- Tone of voice
- Audience
The information film I chose was 'Stupid Git, John Altman', it is an informational video about drink driving, which essentially gets across the message that you think you can drink drive, and although that may be the case, it's not always the drunk driver that causes an accident. Sometimes it's other pedestrians or even other drivers that make a stupid mistake and cause an accident. Not only that, but even just a few drinks can often impair the drivers ability to drive safely.
Key facts to take from it are that taking the risk of driving whilst drunk can result in a range of consequences, ranging from something as small as only having your license taken off you, to potentially hospitalising a pedestrian or several pedestrians.
The tone of voice for this informational video is somewhat aggressive in terms of the language used, words such as git are used which, to me, suggests aggression. The voice actor sounds like he's been within this situation before, talking about the people (not the driver) who causes the accidents 'stupid gits' to suggest they're in the wrong for causing the accident in the first place. But he also talks as in a condescending way, suggesting that even though the driver can think he can handle his drink, only after a few pints, it can still ultimately impair the driver's ability to drive properly.
The film was aimed more so at younger drivers since, especially around christmas time, a lot more younger people are out drinking and driving around. The narrator himself sounds like he's street wise, as I suggested before, almost as if he's been in this situation before.
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