Having a critique session for this brief I think proved useful in terms of pinning down exactly what our concept is so we know going on from this point, exactly what we need to be aiming towards.
What we're doing:
- Showing all aspects of a ballet production.
- Recognising the work that goes into the music, costumes, set design and dancing itself.
- We are highlighting specifically that athletes, craftsmen and musicians are all part of the ballet.
- Through the use of athletes, musicians and craftsmen the campaign makes direct link between ballet and the cultural activities that our target audience are already engaged with.
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