Our idea at this point is to suggest to people that they aren't just watching the ballet, they're going there to appreciate every aspect of ballet, the musicians, the athletes etc. I experimented with predominantly type whilst the two illustrators in the group experimented with lines and shapes in the hope that we could have an end result as a combination of the two.
 |
| A few rough ideas I came up with different compositions etc. |
The idea is to have a close up shot of the athlete, musician, artist in their element showing the passion, grit and hard work that goes into each role, coupled with the type would hopefully make for an impactful campaign visual.
We extended this idea further to bring in more emotion, by using powerful words such as passion, talent, pain, dedication etc.
Watch an Athlete. Feel their Passion.
With this idea it allows for the words to be interchanged to emphasise how each role within the ballet, all express these emotions. It'll also create a running concept through the advertisements allowing us to do a series of billboard ads, short, simple animations for social media which will all create a strong campaign.
No comments:
Post a Comment