Brief 7: Idea development

We wanted to overemphasise the damaging effect of single use plastics have on our environment as this is probably one of the more commonly used plastics in day to day life. As a result we felt the idea to make this problem personal to each individual could work as a deterent. So rather than consumers understanding that these plastics damage our oceans, we found out that as a direct result microplastics contaminate the fish we eat. This sparked an idea to bring the problem full circle back to people's plates by satirically including fish in a recipe that has bits of plastic within it.





By utilising Tasty's already proven effective format, with it's millions of viewers a month, we wanted to create a cooking video with a twist. One that would appear like a typical video but would have the fish physically contaminated with plastics. Having the underlying message of the plastic we use on a regular basis ultimately affects the food that we eat.

We chose to go with a simple King Prawn Thai Green Curry as our recipe, this is a quick and easy meal, which is in fitting with Tasty's convenient style.



This was revised a couple of times to eliminate a few steps that weren't necessary.
Also it was annotated so that I had instructions on what steps to do and when to ensure the video flowed smoothly first time around.