Brief 7: Post production editing

Feeling somewhat confident after using Premiere Pro previously for two other briefs, I worked on the editing for this campaign whilst Jon worked more on the branding and social media side of things.



We used a combination of typical above and side close up shots to keep the viewer engaged throughout. We added a simple but jazzy backing track to further the viewer's interest in the video.

We decided to drive our campaign towards campaigning for plastic-free aisles through The Plastic Planet who are already working on a strong campaign for convincing supermarkets to give us them. So by ending the video with a little bit about them, it creates a call to action for the video so that the user can get involved somehow by signing the petition for plastic-free aisles.