Brief 7: Tasty Cooking videos

Short, snappy videos are a current trend in social media as plenty of companies have proven. Whether it be cooking, DIY or just general things, these videos ranging anywhere from 10s to 1 minute take full advantage of bold type and bright, striking imagery to attract the attention of users whilst scrolling.

Tasty have simplified and made cooking accessible to the masses through their easy to follow videos on social media. Utilising both Facebook, Instagram and Youtube they've brought a range of exotic and exciting recipes to the masses; raking in millions of views per month across all platforms.

Their videos have set the standard for easy to follow along cooking instructional videos, ones that people feel they can relate to. They have an instantly recognisable video style that users have grown to know and love.

Their tone of voice is that of simple and approachable, often using trigger words to be even more eye-catching than their visual style alone.

Close up, clear shots showing step by step the breakdown of each recipe makes it super engaging and easy for users to digest, hopefully inciting them to try this themselves.

These videos spark a lot of conversation both on and off screen with users often tagging, commenting and encouraging others to watch/ follow along/ get involved with the content of the videos. This is a cost effective way to spread the brand, their content and their message across to a wide audience, ultimately expanding their reach continuously with regularly new updated content.