How can we communicate the problem of the damaging effects of single-use plastics on the environment?
We began by thinking along the lines of a campaign; this is an effective form of communication across any platforms be that print, tv or online.
The Problem
We chose to focus our ideas around single-use plastics as this we found through our research is the growing problem in our convenience led world. Bottles, straws, cutlery, packaging are all contributors to this issue and they're something we don't give a second look at. They're always a cheap option compared to something more sustainable and less environmentally damaging. This, as a result, feeds indirectly into the fish we're eating as the plastics are broken down into bitesize pieces of 'food' for the fish to mistakenly consume.
Our Idea
Produce an environmentally driven, visual campaign that aims to highlight the ongoing problem of plastic pollution.
Using social media as our platform to distribute the campaign, we want to take advantage of current visual trends on these platforms to best attract the attention of users towards this serious problem. The audience is widespread for all ages to those who use these platform such as Instagram, Facebook, and Youtube. This method is a cheap and easy way to communicate our idea, with the potential of users sharing the campaign, spreading it's message even further. That message being, to discourage the use of single-use plastics, and for consumers to use other alternative options.
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