Originally as my final outcome I planned just to have one leaflet and envelope design but given it had a mans head on it, I didn't want people to read it and for women to dismiss it thinking that it doesn't apply to them. So to solve this, I replicated my design but this time have one male and one female face on the front of each.
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| Back of the Envelope |
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| Tabs pulled back to reveal message |
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| Locking Mechanism to hold Leaflet Together |
One change I made to the leaflet design was to put emphasis on particular words within each fact, these words being the most important e.g. death/deaths/killed. This was done in the hope to strike the readers eye and ultimately scare them into not considering drink driving.
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