Developing Ideas

One big running theme throughout a lot of the event posters from the 90s was the whole 3D visual, with a grid that would create an environment within the poster. I took a liking to this because it gives the poster some depth and detail to it without it having to be over complicated with gradients and shades of different colours to suggest depth especially considering I was aiming to screenprint this design.

From the onset I was aiming to keep this poster relatively simple, reason for this was to contrast with the typical hectic look that a typical poster would have but to also allow the key bits of information to stand out. The shade of pink I'd chosen was something I think represented 'love' quite well without it being an obvious shade of bright red whilst it also allowed the black and white text/lines to stand prominent against it.

This was roughly how I envisioned the 4 posters to look together, each with their own big of information about the event and one corner of the heart so that when they come together it creates a complete poster. The combination of outlined text and block text I think helped to break up the monotonous use of the same typeface whilst also blending in better with the grid outlines.

Other Rough Ideas

I thought that duplicating the heart and having it as outlines would create a more 3D look that would give it more depth.

An idea that came to mind for this poster was to expand on this computer 3D theme by using a typeface reminiscent of the 90s, a pixelated type which I think fits in well given the lower quality resolution with screens back then.

Transferring this typeface over to use within what I felt was my strongest idea to this point, created a whole new look for the poster. The theme and concept was much stronger and more consistent to this point.

Given that the brief is about celebrating a past event, I thought that the having the attendance as a piece of information on there would emphasise this more. I wanted to also bring in the fact that this was an event that had been going on for many years up to this point and that it wasn't just a one off event, further celebrating it's triumph over the years. This is where the strikethrough years and also Berlin comes in, showing that this is just one of many of these events that has happened before.

Final Poster

A few bits of feedback from peers helped with the final resolution, suggestions were made to align both the Leeds/Berlin to create a more uniform look whilst also making the heart slightly smaller to isolate it and emphasise it more.