Visual Ideas & Influences

Following on from the last blog, talking about how techno brings people together it sparked an idea to create something that showed people coming together to appreciate the music. The original logo of the festival (shown below) I thought was something that could be altered and interpreted in a way that represents people coming together.

LoveParade Logo

Examples of LoveParade Posters

The posters for Love Parade at the time were very bright and warming, evoking a sense of belonging, like a family as it so obviously states on the poster. There's a heavy focus around people coming together to enjoy the music and rightly so considering it was a political demonstration for that exact reason. But I want to create something that still has this underlying concept but with a different visual focus.

Initial ides were to revolve the logo around a speaker, making that the centre piece in which everyone (represented by the circles of the logo) come together to appreciate. I thought about using the circles to represent an individual person which allowed for more abstract visuals with the circles coming closer together, more tightly packed to emphasise this idea of the love for music being shared amongst the people. 

Another idea was to focus the whole poster around the love heart from the logo, to represent the parade but also the shared love for music. This is where an idea to have four separate smaller posters that would come together as one big A3 poster, with each A5 piece having it's bit of information within it. The four separate pieces also would represent the unity between the people, with them coming together at the parade.

event posters from around the 90's and early 00's were all somewhat similar in a way, bright vibrant colours with a lot of game/computer influenced visuals such as grids, 3D objects etc.

I wanted to steer more away from the typical rave posters, with the use of a bright yellow colour and the smiley face that often accompanies it to hopefully create a different look for the event whilst still having the underlying theme of a rave.