Although our results were almost half students, this is ideal for us to get a better understanding of a demographic that I feel is probably less aware of the implications of food waste. This isn't to say that our target audience is primarily students, in fact it's a wide range of age groups, likely inclusive of younger adults and potentially those middle aged also.
Given that an overwhelming majority answered yes, it gives ample opportunity for the fresh produce to also be wasted.
Education is a key part of what we aim to do, as the results show not as many people are aware of the full extent of environmental impacts.
A lot of the incentives suggested by people support some of our already existing ideas of features of the packaging, that could help to reduce consumer food waste.
No comments:
Post a Comment