This brief set by The Elephant Room was the first live brief that I worked on. Compared to other briefs where the deadline is usually dictated by myself or a competition, this one was one week from the day of the briefing. This meant having to work in a very fast paced environment from start to finish.
Between the three of us, we were able to visit Wickes first hand to gain some inside knowledge on how the store currently functions. This type of research led project is interesting and exciting for me as better understanding who and what you’re designing for always leads to a better informed result which to me is more meaningful.
I feel that me, Jon and Luke between us delegated jobs well, with one person working on the app interface, whilst others would work on readying the proposal. Our time management within that one week was efficient, working on our own jobs then coming together to create a succinct proposal.
The one thing that I didn’t like was that I would have liked to have spend more time of this concept as it’s something we were all excited to work on. However it did prove to ourselves that we can work to a strict deadline producing concepts that work within the real world.
After submitting, The Elephant Room responded with feedback regarding our work. They took forward one aspect of our idea to the client whilst we also gained some insightful feedback from the creative director. This ultimately led to a short internship down in London with them and since has resulted in a month long summer internship for us.
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