Brief 5: Creating an experience

Our main concept for this brief is to create an experience of the consumer, one that takes from the beginning to end smoothly, with minimal effort on their part.

Aims
- Reduce cost
- Reduce time (Journeys) 

- Reduce stress

One piece of research that Luke found was how Rolls Royce currently handle the process with their customers. It's very bespoke and helps them choose their options the entire way, in a small enclosed, cosy room.



We thought that we could carry on through this concept of a small designated as a means of making the consumer feel homely and welcome in the store.



The room would consist of 3 tables each with iPads and a screen so that families/ couples etc can approach the table and begin their journey to find the colours that work for them within their homes which could then be transferred over to the app on their phones so they had their options stored safely if they wish to return back to it at a later date.

An idea we had was an extension to this in the form of a mobile app that would be a tool to help consumers with their whole journey. This would include anything from how to paint a wall to calculating the amount of paint needed for a room.


As before mentioned the app would be an extension of the interface in store. Once logged in, it will pick back up where you might have left off in store, showing you all of your save colour schemes whilst also incorporating handy tools such as how to paint a wall.