Monday 29 February 2016

OUGD404: Studio Brief 1 - How do you Read? (Development)

Reverting back to the original idea meant that it allowed for the contents to stand out and contrast agains the darker background and text.



Given that I originally thought about how this could potentially double up as a poster, I wanted to keep the contents to a minimum. Although I could have included short paragraphs on each section I felt that having just the colours and basic pictograms was enough to allow people to get to grips with the basics of colour theory such as with this page below.


At this point, it still didn't seem as harmonious as it could potentially be, the dark colour scheme didn't at all compliment the content within it and although it allowed for the colours to contrast well it looked too dark and dingy, not necessarily what I'd associate with colour theory.

Still keeping the content the same and the underlying theme of paint splatters, I simplified the designs even more to better compliment the overall style.



Having the colour scheme predominantly white, with hints of colour meant every colour stood out on it's own without the attention being taken away by something much less important. Simplifying the design also meant that the design appears much more mature and less like a child's colouring book like it did within the original designs.



Adding in little paint splatters between the colour and the text makes it flow that bit more smoothly rather than there being a harsh contrast between the white text and coloured circle.

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