Brief 6: Evaluation

Secret 7” was the smallest of all of my briefs, making it challenging but fun all the while. Short timescales for me are sometimes tricky but with the brief being very open to interpretation it gave me the opportunity to experiment with programmes. Creating work that is a little more aesthetically based is not usually something I work on, but it made for a different working process.

From start to finish this was reliant on constant feedback as developing my designs further required input from others to speed up the process given the short timeframe. I felt that I managed my time while during the couple of days, spending a set time on the research, ideas then development sections of the brief, ensuring that I didn’t go over my estimated timescale. Doing it over the course of three days allowed me to intermittently work on other briefs as a way to then come back to the brief later on in the day with a fresh mind and perspective.

One thing I wish I had experimented with was physical types of printing such as screenprinting or even letterpress to create a more varied style. Also because screenprinting is something I enjoy doing as a way of taking time away from my computer screen.

Brief 1: Evaluation

This first brief was the biggest and most extensive brief of all, but working collaboratively made it more manageable between the two of us. Research-intensive briefs for me are much more interesting and meaningful; exploring a real-world issue makes for the potential to get a real understanding of why things are. Both me and Jon are similar in mindsets but different in our skillsets which allows for variance in both our ideas and execution.

With this being a brief that spanned a couple of months, it allowed for in-depth research into our issue through different means of first-hand methods. Interacting with people to better understand their perspective on the issue, I’ve found, is far more effective than secondary research done on the internet alone. This sparks up debates and discussions around the topic amongst people who it may not have concerned before, which is good for the issue itself.

Advertising campaigns have become an effective way for me to be able to address my ideas regarding issues, in an easy to understand format. Creating and editing videos and audio has been a new learning experience but all the while, enjoyable and useful. Managing our time effectively by assigning job roles and interim deadlines to ensure we stayed on track proved useful.

The final outcome, I felt, was an appropriate answer to some of the issues we discovered. Although it wasn’t possible to solve everything in one sweeping solution, the problems we did tackle were addressed through the extension to Monzo’s banking platform. This method of distribution felt more feasible and real world than some of ideas prior.

Brief 3: Hilda Quick website

Developing a website for Hilda was crucial as this is a visual means of distributing her identity and her work to go along with it.

I used WIX to develop her website as it's a cheap option with plenty of room to customise easily with her website builder. I would have liked to have done it myself on Muse but with the short time frame it was a struggle, plus it would also have meant that Hilda would have to update it herself through Muse in the future which would have been a struggle. At least this way she is able to update her website easily in the future.

For the background I created a moving visual, that being a line that moves at intervals to a different angle. This was a super effective way to bring through her branding without it taking up space in the foreground of her website.

Brief 3: Photoshoot of promo pack

Hilda handled the photographing side of things during this collaboration but I did learn a lot regarding lighting angles, setting up etc from her during this process.

Working final promotional pack

poster

Brief 1: Final video for Monzo

Stills of video

















Due to it's short and snappy nature the video will be able to be distributed across all social media platforms for Monzo to share their new addition to their platform.

Brief 3: Hilda Quick CV

A CV was another bit of collateral that I created for Hilda as this needed to tie in with her branding so that it would appear professional when she hands it to potential clients.

She has a lot of information that she wanted to include so I found it difficult to make sure it didn't seem too overwhelming without having to be spread across 2 A4 pages.

Brief 1: Video & Audio Production

To get an idea of how long the video would need to be we first recorded the script being voice by Josh Storey, we felt we had a down to earth, calm voice.



After recording and editing the audio clips to ensure it all flowed smoothly we set on with developing our visual storyboard to accompany it.

For this, we wanted to follow along with their existing colour scheme which would make for an attractive aesthetically pleasing viewing experience.



We decided that for the video to be consistent that we would collaborate with an illustrator to create a set of drawings that visualise the script in parts.

These helped to assist us in addressing our points with easy to understand visuals.

Brief 7: The problem of plastic

The overuse of plastic in everyday life is a serious problem that is affecting our natural environment, more specifically our oceans. The toxins from the plastic and actual bits of plastic themselves harm the wildlife within the sea.

'Every year an estimated eight million tonnes of the material flow into the oceans.'

'drawing attention to the harm done to creatures that become entangled in plastic or eat fragments that they have mistaken for real food.'

“I think it is becoming clear to scientists and, increasingly, to the public that we are getting close to various tipping points within natural systems, as a result of plastics in the oceans.”

'Fish and birds eat microplastics, which often look like perfect bite-sized morsels of real food, by mistake. Inside the gut, they act as poisons, both through their physical presence and because they release toxic chemicals'

'...plastic fibres. Analysis shows these to be present in streams, rivers, lakes and seas worldwide, as well as household drinking water.'

'Beaches of a remote British island in the South Pacific are littered with an estimated 37.7 million pieces of plastic, scientists have discovered.'

'More than 300 million tonnes of plastic produced worldwide each year is not recycled, said Dr Lavers.'

Marine litter is now 60 to 80 percent plastic, reaching 95 percent in some areas, according to a report by the Algalita Marine Research Foundation (created by Charles Moore), published in October 2008 in Environmental Research.

Biggest sources of plastic use:

- Plastic water bottles

- Plastic bags

- Plastic cups & cutlery

- Plastic Containers

Most of these plastics are single-use only, which are generally created for a small convenience e.g. plastic straws. With over 500,000 being used in the US alone each day, it's an obvious problem for our environment, considering only a quarter of that is recycled.

'..annual global plastic production reached 5m tonnes; by 2014, it stood at 311m tonnes – shockingly, over 40% of it for single-use packing.'

Examples of people/ groups already striving to make an effort

https://thelastplasticstraw.org/ - The Last Plastic Straw - an effort to ditch using single-use plastic straws in restaurants, bars etc.

Blue Planet 2 communicate the problem of plastics in our oceans through their TV show, available on multiple platforms.

Various forms of petitions are currently in circulation that are enforcing rules/ regulations regarding the use of plastics in restaurants/ bars/ supermarkets.

How can we communicate the problem of the damaging effects of single-use plastics on the environment?

Audience - Younger generations, young adults able to make the most difference. Also, those involved in social media.

Sources

https://www.ft.com/content/30b30b1e-004a-11e8-9650-9c0ad2d7c5b5

https://www.independent.co.uk/environment/plastic-pollution-island-worst-in-world-henderson-south-pacific-university-tasmania-jennifer-lavers-a7737806.html

https://www.independent.co.uk/environment/plastic-microparticles-fish-flesh-eaten-humans-food-chain-mackerel-anchovy-mullet-a7860726.html

https://www.independent.co.uk/environment/plastic-sea-smells-fish-food-new-study-anchovies-pollution-waste-a7895041.html

http://plastic-pollution.org/

Brief 3: Promotional pack production

First actual mockup









Roughly the 9th iteration of the net (very close to getting it perfect)
















The pack allows for display of all three business cards together, which then reveals a postcard of her choosing. Within the pack itself its a remaining two postcards and also a poster.

Brief 1: Final Storyboard & Script

Script

"Here at Monzo we’re changing the way people bank. Our nifty app empowers you by giving you better control over your digital finances, putting your trust back into the financial sector. But we don’t just want to stop there… We want to provide you with the tools to support your community, by giving you better access to your local charities.

We’re all about community, which is why we’re currently campaigning our new project, Change the Way You Give. With the rise of new technologies and digital banks leading the way, we feel we can create positive change through the power of giving.

We aim to build an ever-expanding database full of great charities, local to you, that are making an impact in your society. These will be represented by our Monzo Mark which helps to recognise the consistent, outstanding work they’re doing for those in need.

With almost 90% of all money now being entirely digital, we have partnered up with Square to provide charities with compact, contactless pads. These will help them fundraise without the added hassle and costs of admin. Furthering our app as an easy to use, zero cost, financial assistant for all Monzo Marked charities.

Also our new feature, Round Up Your Pound, will give you the option to give a little bit back and be a part of this community. This option will allow you to round your payment to the nearest pound, with those extra pennies going directly to your charities of choice. These proceeds will be visible on your profile, showing collectively the difference you’re making each week, championing the change our community is making, together.

Monzo - it’s time for a new type of giving."

We changed our idea for campaign visuals to something that seemed more in fitting with their existing branding. That being pastel colours with overlayed text and appropriate imagery, rather than stock footage hence our revised storyboard below.

Storyboard

Brief 1: Feedback on script & storyboard

To get a better understanding of people's thoughts on the script we asked two separate groups of people to feedback on the script both conceptually and grammatically. This will help us improve and refine our script to ensure it's clear and concise.

Group 1

Group 2

Initial rough storyboard for above script

Our initial ideas included a combination of text animations and stock footage as a means of visualising the script into an ad campaign. Sourcing and using stock footage from sites will hopefully bring to life our concept.

Brief 1: Ad campaign script

Problem

- We looked at how people currently donate to charities, due to current levels of distrust in public sectors.

- Rise of online technology - finances - Monzo

- 90% of money is data

- Charities are outsourcing their administration in some cases, costing them thousands for one operation.

- Feels outdated.

- Some charities argued they struggle with keeping up with the workloads.

Associated with Monzo (extension of). Already existing trust and value in their company with their approach to new banking. Monzo Approved Charities?

Community Contactless can be set up by any individual or charity looking to support a local cause, as a new way of fundraising. 

Paired with Square as a new, advanced means for collecting donations digitally.
- Different colour pads to signify giving. - e.g. iPhone RED. Coral coloured contactless pad?

Reduce small charity administrative costs - be the middle man between the charities and their audience/ donators. Their money can be spent more effectively as a result.

For Crit
Ask whether a research-led campaign could work also??
selected Monzo Approved charities - fits in with their exclusivity. List of chosen charities
What could work better than Monzo Approved?

Shop window displays - artists do displays based around their local charity. Temporary giving to reach a target. - raising money for a youth centre etc. Seeing in real time the change you're making.

First Script Draft

Monzo is a bank for everyone, so that's why we're setting out a new scheme called Change the way you Give. With the rise of new technologies and digital banks leading the way, we felt that we could create a bit of positive change through the power of giving.

Our world is moving at a faster speed than ever with half of transactions now being digital, it's smaller charities that will suffer from these changes if something is not done. We want to provide an accessible route for smaller charities to use in order to adapt efficiently to the world around us.

Round up your Pound will give users the option to round up their payment to the nearest pound with those extra pennies going directly to your charity(s) of choice. These proceeds will be visible on your profile, showing collectively the difference you're making each week. Championing the change our community is making together.

In a cashless society, charities need the tools to adapt to the ever-changing environment, we aim to provide that tool easily and simply. Our Monzo Mark a campaign that teams up with Square to bring to life an easier method of collecting donations. Through their easy to use contactless pads charities can use these to fundraise, collect donations or 

We're aiming to build an ever-expanding database full of great impactful charities local to your area, that are making an impact in our society! Our Monzo Mark will provide an equal playing field for all involved.

Extra Thoughts

peace of mind

(There are several ways that you can do your little bit here and there.)

Donating can often be a tiresome process with commitments that don't always feel right we want to make donating as accessible as buying an orange with our new feature.

effortless
empowering

We wanted to build up trust between our customers and their local charities

problem with subscribing (commitment - microdonations), the rise of contactless (90% worlds money is digital - digital giving), trust (seal of approval - confidence in the charities), reduce admin costs (integrating service within our existing platform).

(We noticed that the current ways of giving felt somewhat outdated and that there was time for a change.)

So simple payments can be made to help the great charities local to you. With a set target, users can see what they are helping to achieve 

(Because admin can be a long and expensive process for charities we want to provide a platform that empowers the charities unlike traditional banks giving them more insightout.)

Easily manage a small donation when they use our contactless with access to our Monzo approved charities.

We want to assist the independent, more local charities to help them manage their donations and reduce their administration costs.
- in taking full advantage of this, to enhance their everyday impact.

Introducing Monzo, Change the way you Give, aims to create a more accessible way of donating in small ways without the need for lengthy sign up processes.

(A screen that holds Monzo approved companies and information on them?)

more transparent relationship between you and charities can be achieved.

(Giving tab with have options to round up your pound from 10-99)

Monzo giving will make change shaking a thing of the past with a new scheme that can revolutionise Volunteering money collecting with 90 percent of wealth being data it makes sense to set up volunteering with square up to collect through contactless.

Lack of trust

Adapting their current financial system to track your donations.

Seeing collectively within the app the difference Monzo users are making
Encourages people to become a part of Monzo to be involved in the good that everyone's doing as a community