Brief 1: Ad campaign script

Problem

- We looked at how people currently donate to charities, due to current levels of distrust in public sectors.

- Rise of online technology - finances - Monzo

- 90% of money is data

- Charities are outsourcing their administration in some cases, costing them thousands for one operation.

- Feels outdated.

- Some charities argued they struggle with keeping up with the workloads.

Associated with Monzo (extension of). Already existing trust and value in their company with their approach to new banking. Monzo Approved Charities?

Community Contactless can be set up by any individual or charity looking to support a local cause, as a new way of fundraising. 

Paired with Square as a new, advanced means for collecting donations digitally.
- Different colour pads to signify giving. - e.g. iPhone RED. Coral coloured contactless pad?

Reduce small charity administrative costs - be the middle man between the charities and their audience/ donators. Their money can be spent more effectively as a result.

For Crit
Ask whether a research-led campaign could work also??
selected Monzo Approved charities - fits in with their exclusivity. List of chosen charities
What could work better than Monzo Approved?

Shop window displays - artists do displays based around their local charity. Temporary giving to reach a target. - raising money for a youth centre etc. Seeing in real time the change you're making.

First Script Draft

Monzo is a bank for everyone, so that's why we're setting out a new scheme called Change the way you Give. With the rise of new technologies and digital banks leading the way, we felt that we could create a bit of positive change through the power of giving.

Our world is moving at a faster speed than ever with half of transactions now being digital, it's smaller charities that will suffer from these changes if something is not done. We want to provide an accessible route for smaller charities to use in order to adapt efficiently to the world around us.

Round up your Pound will give users the option to round up their payment to the nearest pound with those extra pennies going directly to your charity(s) of choice. These proceeds will be visible on your profile, showing collectively the difference you're making each week. Championing the change our community is making together.

In a cashless society, charities need the tools to adapt to the ever-changing environment, we aim to provide that tool easily and simply. Our Monzo Mark a campaign that teams up with Square to bring to life an easier method of collecting donations. Through their easy to use contactless pads charities can use these to fundraise, collect donations or 

We're aiming to build an ever-expanding database full of great impactful charities local to your area, that are making an impact in our society! Our Monzo Mark will provide an equal playing field for all involved.

Extra Thoughts

peace of mind

(There are several ways that you can do your little bit here and there.)

Donating can often be a tiresome process with commitments that don't always feel right we want to make donating as accessible as buying an orange with our new feature.

effortless
empowering

We wanted to build up trust between our customers and their local charities

problem with subscribing (commitment - microdonations), the rise of contactless (90% worlds money is digital - digital giving), trust (seal of approval - confidence in the charities), reduce admin costs (integrating service within our existing platform).

(We noticed that the current ways of giving felt somewhat outdated and that there was time for a change.)

So simple payments can be made to help the great charities local to you. With a set target, users can see what they are helping to achieve 

(Because admin can be a long and expensive process for charities we want to provide a platform that empowers the charities unlike traditional banks giving them more insightout.)

Easily manage a small donation when they use our contactless with access to our Monzo approved charities.

We want to assist the independent, more local charities to help them manage their donations and reduce their administration costs.
- in taking full advantage of this, to enhance their everyday impact.

Introducing Monzo, Change the way you Give, aims to create a more accessible way of donating in small ways without the need for lengthy sign up processes.

(A screen that holds Monzo approved companies and information on them?)

more transparent relationship between you and charities can be achieved.

(Giving tab with have options to round up your pound from 10-99)

Monzo giving will make change shaking a thing of the past with a new scheme that can revolutionise Volunteering money collecting with 90 percent of wealth being data it makes sense to set up volunteering with square up to collect through contactless.

Lack of trust

Adapting their current financial system to track your donations.

Seeing collectively within the app the difference Monzo users are making
Encourages people to become a part of Monzo to be involved in the good that everyone's doing as a community