Brief 1: Evaluation

This first brief was the biggest and most extensive brief of all, but working collaboratively made it more manageable between the two of us. Research-intensive briefs for me are much more interesting and meaningful; exploring a real-world issue makes for the potential to get a real understanding of why things are. Both me and Jon are similar in mindsets but different in our skillsets which allows for variance in both our ideas and execution.

With this being a brief that spanned a couple of months, it allowed for in-depth research into our issue through different means of first-hand methods. Interacting with people to better understand their perspective on the issue, I’ve found, is far more effective than secondary research done on the internet alone. This sparks up debates and discussions around the topic amongst people who it may not have concerned before, which is good for the issue itself.

Advertising campaigns have become an effective way for me to be able to address my ideas regarding issues, in an easy to understand format. Creating and editing videos and audio has been a new learning experience but all the while, enjoyable and useful. Managing our time effectively by assigning job roles and interim deadlines to ensure we stayed on track proved useful.

The final outcome, I felt, was an appropriate answer to some of the issues we discovered. Although it wasn’t possible to solve everything in one sweeping solution, the problems we did tackle were addressed through the extension to Monzo’s banking platform. This method of distribution felt more feasible and real world than some of ideas prior.