Script
"Here at Monzo we’re changing the way people bank. Our nifty app empowers you by giving you better control over your digital finances, putting your trust back into the financial sector. But we don’t just want to stop there… We want to provide you with the tools to support your community, by giving you better access to your local charities.
We’re all about community, which is why we’re currently campaigning our new project, Change the Way You Give. With the rise of new technologies and digital banks leading the way, we feel we can create positive change through the power of giving.
We aim to build an ever-expanding database full of great charities, local to you, that are making an impact in your society. These will be represented by our Monzo Mark which helps to recognise the consistent, outstanding work they’re doing for those in need.
With almost 90% of all money now being entirely digital, we have partnered up with Square to provide charities with compact, contactless pads. These will help them fundraise without the added hassle and costs of admin. Furthering our app as an easy to use, zero cost, financial assistant for all Monzo Marked charities.
Also our new feature, Round Up Your Pound, will give you the option to give a little bit back and be a part of this community. This option will allow you to round your payment to the nearest pound, with those extra pennies going directly to your charities of choice. These proceeds will be visible on your profile, showing collectively the difference you’re making each week, championing the change our community is making, together.
Monzo - it’s time for a new type of giving."
We changed our idea for campaign visuals to something that seemed more in fitting with their existing branding. That being pastel colours with overlayed text and appropriate imagery, rather than stock footage hence our revised storyboard below.
Storyboard
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