Considering that the aim of the Cocoon is to be a cost-effective, easy to construct style of furniture, much like IKEA already does with their products. It come as an idea to me to create a hypothetical collaboration with them as a way of distribution for the product. This would be beneficial in multiple ways:
- Having access to their methods of production and material costs would allow for this to become much more feasible and cost-effective for the brand.
- Their already existing strong brand reputation for innovation and quality would shine through with the Cocoon.
- Using distribution methods such as their catalogue and online website would mean it could be easily viewed and bought by customers e.g. universities.
With this in mind I started to further develop my logo into something that could work professionally along side the IKEA brand. I took some inspiration from IKEA already in terms of simplifying my logo as I didn't think multiple bright colours was necessary. Instead I limited it just to two one two colours; a natural, woody brown along with white for high contrast and clarity. This would also give a more professional, high quality and mature look to the brand.
The logo on the left would be how it could be potentially engraved into the wood itself, de-bossing the logo into the chair would make for a sleek looking brand. The logo on the right would be for most other applications, catalogue, website etc.
The benefit of collaborating with IKEA also would be a great method of distribution, their catalogue is a popular way of displaying all of their products and for the cocoon to be in there also would make it easily available for universities to purchase.
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