Target audience

One thing I've somewhat neglected up until this point is pinning down my target audience and finding out exactly who I'm creating a solution for. My ideas so far have been aimed roughly at the working environment whether that be a workplace or a university. This is where a lot of stress can arise from as we worry about the workload, upcoming deadlines etc. and so it made sense to me, especially considering I fit within this bracket, to focus on this.

But this was still too rough and as were my ideas because I wasn't able to pinpoint a specific set of people. I thought that my target audience should be university students as being one myself and knowing plenty of others; we do come under a lot of stress from our courses but we don't always have a way of relieving it on campus. Although it's easy enough to say to go home to have a break from the workload, to destress etc. this isn't always possible during the day as we often have to be in all day 5 days a week. Instead sometimes people just need a short time to themselves, maybe 20/30 minutes to take a break from all forms of noise and distractions and then to resume working afterwards. Taking short breaks to nap or meditate has been proven to have it's benefits that include improving productivity, restoring alertness and most importantly reducing stress and this is exactly what would be useful to have during a busy day in university. Although other solutions such as having a coffee can help push through a big workload or impending deadlines, it does only mask the problem in a way and doesn't always help to solve the problem of mental fatigue. 

In the same way that people would often take time to themselves to recover from the gym; getting adequate sleep, good nutrition etc. people often neglect the mind and especially considering how overworked this can often get it makes sense we should treat it the same as the body and get some mental rest. This is incredibly important in our culture now, considering we are always go, go, go and never really stop fully to simply sit and do nothing. Both napping and meditation have been proven to help with stress in different ways and so this is why I want to promote this idea of students taking small, solid breaks during the working day to improve productivity, recharge and refresh their minds to ultimately reduce overall levels of stress.