We thought that by having some form of water indicator (that shows how much is used in production) on the front it would potentially make people think twice about wasting the produce, knowing it's damaging effects on the environment.
Developing a wraparound sleeve helped to protect the contents of the package whilst also lending visibility to the produce itself. This meant that these packs could then be stack side by side in transit.
Small vector illustrating how easily our packaging can be used and recycled.
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