Introducing .... Hellman's #withwonky, a nationwide tour proving to food lovers that despite not being the hottest of the harvest, wonky fruit and veg tastes just as great.
Hellmann's are on the side of food, no matter how lumpy, bumpy or blemished because we believe it's what's on the inside that counts.
Over 7 million tonnes of food gets thrown away before even reaching the supermarket based on how it looks despite being a 10/10 on the inside. We aim to change all that.
We'll be touring the UK, around music festivals, freshers fairs and city centres near you with our wonky food van, making delicious meals out of the discarded veg that no-one else would give a chance, to prove that it's not the jacket it's the 'tater and that beauty is only peel deep.
As well as being able to track the van online you'll be able to see how many tonnes of wonky veg we have saved from going to landfill. Any leftover food will be donated to the salvation army to ensure that not a single scrap is wasted.
Once you're a wonky veg covert you'll be left hungry for more, therefore we've teamed up with supermarkets nationwide to provide a Hellman's voucher for our delicious range of condiments with every wonky veg purchase.
I'm #withwonky
We're #withwonky
Cooking #withwonky
Cambridge #withwonky
Bestival #withwonky
Glastonbury #withwonky
Manchester #withwonky
Hellmans #withwonky
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