Brief 4: Campaign Branding Ideas

For the branding of the food truck, we felt it had to focus on the word wonky to make sure our message was clear. 

Get Wonky

Get Wonky was a fun playful idea we had to suggest that people 'get wonky' by eating and using wonky fruit and veg in their meals. We felt this would tie in well with abstract visuals and bright colours and would work especially well in the settings of festivals and such. Hitting a younger demographic that wonky food would typically go unnoticed to.

After some googling, we soon realised this was already an established brand.

With Wonky - #WithWonky

This new slogan instead implies that people stand on the side of wonky veg, the same way Hellmans are already 'on the side of food' as such this aligns with their already existing values.

The idea has potential transfer over to social media to involve people on all platforms by them showing their involvement and support of wonky veg.

Elliott's #WithWonky
Bethan's #WithWonky
Manchester's #WithWonky
Hellmans #WithWonky