Brief 4: Hellmann's With Wonky branding

For the branding of the campaign we wanted the type to be representative of the wonky veg we're promoting. By manually adjusting each letterform we were able to create something that we felt was an accurate visualisation of wonky veg.

final logo

In the end, we merged our chosen colours with a slightly wonky typeface that we altered to fit with our concept.

The brightly coloured van makes use of our campaign colours that will help to make the food truck stand out at a festival, city centre etc. hopefully catching people's eyes.