This was the biggest collaboration of the module, working with three other graphic designers. This was a good and sometimes bad aspect of this project. Having 4 creatives who work in a similar way meant that from start to finish the project ran quickly and efficiently. But the drawback was that our skillsets were somewhat similar, which caused some clashes between members. It did however mean that our timetables were aligned allowing for easy scheduling of our time for the brief. I thought that, although we were all graphic designers, we all played to our own strengths which helped to speed up the whole development process.
The video campaign edited by myself meant that I learnt new software, Adobe Premiere Pro. I felt the time spent working on this developed my capabilities on the programme which then transferred over into some of my later briefs.
Our outcome we felt was an appropriate outcome to help tackle the problem of waste food, more specifically the stigma regarding wonky vegetables. The different elements that make up the campaign not only address the issue but actively works towards change the public’s view of wonky produce, whilst giving them an incentive to buy differently. With Beth being able to illustrate aspects of the video, this helped to create a more engaging campaign through her wonky drawings.
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