We ideally wanted to aim for the shorter video so we had more of an option to explain our idea through static visuals such as the food truck, campaign, packaging, menu etc.
Idea 1 - Paper crafted food trunk van adventure
Our first main idea for the campaign was to work with crafted paper in the form of a food truck and accompanying vegetables.
We would create a small landscape out of pieces of hand crafted wonky veg and animate the crafted food van travelling along this. All the while behind the van in the background would appear parts of the script that stand out as key facts or figures e.g. that 7 millions tonnes of food a year gets scrapped before even making it to the supermarkets.
This idea would lead the audience on a journey through our idea, the same way our food truck will be going on a journey around the UK hopefully influencing that same audience to convert to wonky veg.
Idea 2 - Stop motion paper animation
Our second idea was a more 2D visual that involved tearing (peeling) paper with a potato peeler. Each scene would contain a different illustration to help visualise the voiceover that would accompany it. This would be done in a stop motion style to add to the rough, imperfect visual we're going for to align with the wonky veg.
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