Considering that this halftone theme is something that both Simon and Danny said was a strong concept, we thought that we would follow up on this by creating designs based around it. One thing that was mentioned as well was that given the complexity and large amount of colours within the artwork, that we should keep the typeface style and colour to a minimum so that it will contrast highly with the background.
Initially we had this as our branding but the typeface was a bit too minimal and didn't contrast well enough against the background.
Other design alternatives to the current branding:
As well as the colour split halftone background of the Bank House background, Sammy also tested out using Andy Warhol's Dollars piece in the same style. The typeface we used now worked much better contrasting with the coloured background.
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